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Enter Through Kaboom

Kaboom.jpg

Enter Through Kaboom. I'm uncomfortable with the command, the way it directs rather than suggests. It's not at all like the "Accessible Entrance" signs you see on schools or government buildings, with arrows pointing toward the appropriate door. It's a flat-out order. Sure, I see these kinds of signs all the time - Use Other Door, All Bags Must Be Checked, etc. But those are directed at everyone, not a specific group, and so they don't have the same effect.

Or maybe it's the word kaboom that gets me. It's a shop name, of course, but it seems to have other implications, as if kaboom were some kind of religious experience or even catastrophic event, rather than a designer household store. An experience we are all supposed to enter through. (And in this reading of the sign, it does seem directed at everyone, despite the wheelchair icon)

Or then again, it might just be the red.

Comments (3)

Dewi:

Kaboom:
My first thought was some kind of Middle Earth, fantasmical meadow-country. Lots of gigantic dandelions and purple trees, something I would have drawn as a four-year-old

Ooh . . . I like the giant dandelions, Dewi. Reminds me of my father's garden. He grew these enormous sunflowers, and I loved to squint so they blocked out the sun - my own personal eclipse. And the purple trees! Wow. That's s a wonderful color for trees. Imagine if grass were purple instead of green, and tree trunks purple, too. Were the leaves purple? Or just the trunks? Yeah, Kaboom.
Funny, I was thinking apocalypse, all fire and brimstone. And here is your lovely imagination . . . much, much better. I like that.

Dewi:

Purple trunks, bright red leaves.

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